Oral Care Advisor
Product & service design, strategy, business innovation, and human-centered design
My Role: Design Strategy Analyst
Responsibilities: Market Researcher, Qualitative Research Moderator, and Ideation Workshop Designer & Facilitator
Collaborating Teams: Research, UserInterviews, Discuss.io, Storyboarding, Design, App Development, and Business
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More than 50% of children aged 6-8 years have a cavity in at least one of their baby teeth.
Dental diseases are preventable yet dental care is the most common unmet health need in children, especially in families with low incomes and limited education and health insurance.
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Desk & Market Research
Exploratory Qualitative Research with Dental Experts & Parents
Data Synthesis & Ideation
Benchmarking
Defining Design Criteria
Concept Development
Storyboarding
Concept Testing & Quantitive Survey
Go-to-market Strategy
See Venture Pitch
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Children learn their habits by modeling their parents’ behaviors.
Routine oral care gets neglected as other tasks take priority.
Children are not visiting the dentist enough
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Inform consumers on the importance of consistent daily routines and dental visits.
Coach proper brushing techniques and correct steps to maintaining good dental hygiene in a way that engages and motivates kids.
Bring confidence to children by giving them autonomy to choose how they want to brush their teeth each day.
Project Goals
A leading oral care products company gave us a project brief to solve oral care accessibility and bridge the education gap for children living in low income communities with at-home solutions leveraging the company’s latest AI powered technology.
Please feel free to connect with me to learn more about the project